Global Customer Journey Analytics Market Research Report 2023
In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
According to Researcher's new survey, global Customer Journey Analytics market is projected to reach US$ 12750 million in 2029, increasing from US$ 5964.1 million in 2022, with the CAGR of 11.3% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Customer Journey Analytics market research.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Customer Journey Analytics market with multiple angles, which provides sufficient supports to readers? strategy and decision making.
By Company
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Segment by Type
Web
Social Media
Mobile
Email
Branch/Store
Call Center
Others (Surveys, Promotional Events, And Sales Representatives)
Segment by Application
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Campaign Management
Brand Management
Product Management
Others (Customer Loyalty and Process Management)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Customer Journey Analytics report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies? Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies? Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
According to Researcher's new survey, global Customer Journey Analytics market is projected to reach US$ 12750 million in 2029, increasing from US$ 5964.1 million in 2022, with the CAGR of 11.3% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Customer Journey Analytics market research.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Customer Journey Analytics market with multiple angles, which provides sufficient supports to readers? strategy and decision making.
By Company
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Segment by Type
Web
Social Media
Mobile
Branch/Store
Call Center
Others (Surveys, Promotional Events, And Sales Representatives)
Segment by Application
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Campaign Management
Brand Management
Product Management
Others (Customer Loyalty and Process Management)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Customer Journey Analytics report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies? Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies? Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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